Are you looking for the best stock video websites for your next campaign?
Stock videos are short clips that can be purchased online and used by anyone for various projects or campaigns. They’re a great tool for marketers, bloggers, and business owners who want to boost their conversions and improve user engagement.
That’s why, in today’s post, we’re going to share 8 of the best stock video sites that you can use for your next marketing campaign.
But before we do, let’s get clear on why you might want to use stock videos in the first place.
Why Use Stock Videos for Your Campaigns?
With all the digital tools available, you might be wondering why you would want to use stock videos for your content.
After all, wouldn’t it just be easier to make campaigns that don’t involve video?
Let’s look at a few reasons why stock videos are worth using.
1. Add Creativity to Campaigns
You want your brand to stand out for its beautiful imagery and the imagination you apply to every campaign. To increase the chances of visitors converting, adding stock video to your content brings out your business’s creativity.
It shows that your business puts thought into every step of its marketing, especially when appealing to its audience.
2. Keep Your Audience’s Attention
You need to give visitors a reason to continue coming back to your website and choosing your business over its competitors. Adding visual elements to your campaigns gives your customers more reasons to stick around, explore your website, and take action.
The longer you can keep their attention, the more likely your campaigns are to convert and improve your lead generation efforts.
3. Send a Clear Message
Texts and images can sometimes be misleading and confuse visitors instead of moving them through the sales funnel. Video content creates clear, concise messages about your products and services so they’re easy to understand.
The more informed customers are about your products, the more they’ll move towards purchasing.
Now that we know the benefits of using stock videos in your content, let’s look at the top choices currently available.
1. Shutterstock
Shutterstock is one of the most popular stock videos sites on the market. Its vast royalty-free video collection gives you everything you need for your video content.
Search videos by various categories including technology, people, business, animation, nature, and more. Shutterstock also comes with royalty-free music to further spice up your video campaigns. Choose videos with HD or 4K footage to ensure the best viewing experience for your customers.
Plus, with Shutterstock’s latest video subscription of $99 a month, you get 5 videos every month that are pre-cleared for YouTube, Instagram, Facebook, and TikTok. You can also choose to purchase packs to save money through bundles.
Get started with Shutterstock today.
2. Pixabay
Pixabay comes with thousands of free stock videos and clips for your website. Use its search bar to search for relevant keywords and find the most suitable video content for your upcoming campaign.
Pixabay is a no-strings-attached solution perfect for business owners and marketers on a budget. Its video content is submitted by community users and is normally less than a minute long. It also comes with a selection of videos in 4K if you’re seeking the highest quality content.
The videos are in MP4 format, and you can choose the video’s resolution when you download them. It also comes with free stock photos, illustrations, graphics, and more.
Get started with Pixabay today.
3. iStock
iStock, previously known as iStockPhoto, used to be primarily for photos and images. But now it also comes with tons of royalty-free videos, some of which are in 4K.
With iStock, you can pay with a subscription or by using credits. The more credits you purchase, the more videos you can download.
iStock also comes with an editor that lets you crop, resize, add filters, and more to any video you choose. This will help you create the perfect marketing campaigns for your audience.
Get started with iStock today.
4. Adobe Stock
Adobe Stock has an extensive array of royalty-free video footage you can use in your campaigns.
Choose from HD or 4k and search through video templates, loops, and more. Once you’ve downloaded the video, you can use them as many times as you’d like. Adobe Stock adds new videos every day so there’s always more content to sift through.
Adobe Stock also comes with several subscription plans so you can choose the one that best suits your budget. This is best for typical video needs and standard downloads. Or, you can always pay with credits if you need added flexibility.
5. Videezy
Videezy is another solid option for royalty-free, high-quality clips and drone footage. All clips are in HD format while some are in 4K, and you can choose the resolution you prefer.
You can also download videos in MP4 or MOV.
Videezy comes with after-effects templates you can add to your videos. Some are free while some require a Pro subscription plan depending on what you’re looking for. Keep in mind that the free video content requires you to give credit to the creator.
Get started with Videezy today.
6. Pexels
Pexels provides you with free, high-quality videos you can easily download and apply to your marketing campaigns. Whether you need videos for email marketing, social media, or your website, Pexels likely has something for you.
Pexels uses a public domain license which means you can use them for personal or commercial projects and do not have to give credit to the creator. You can search videos by “trending” or “newly uploaded” and use specific keywords to target the right content.
If you want to keep track of the content you like or may want to use later, you can gather them in collections. This saves any video of your choosing so you can come back to it later. It also helps you organize your saved videos.
Get started with Pexels today.
7. Videvo
Videvo provides free stock footage you can use for any campaign or webpage. It’s convenient for those who have a budget and aren’t looking to spend money getting video content.
Videvo comes with a vast selection of videos to choose from. Keep in mind that many are not high-quality or haven’t been shot on a tripod. Even if the quality is lacking for some videos, there are enough that you’re sure to find something suitable.
Videvo also has hassle-free licensing and newly uploaded content every day.
Get started with Videvo today.
8. Soundstripe
Soundstripe started as a stock media company offering royalty-free music, but now they also offer videos. You can choose from more than 70,000 clips, 20+ filters, and 50+ categories to find the exact piece of content for your upcoming campaign.
The quality of Soundstripe’s footage beats many of its competitors, but this quality comes at a price. For video access and sound effects, it’s $25 a month. Access to music and videos is $29 a month while video, music, and sound effects are $33 a month.
Though it hosts a lot of content, Soundstripe is easy to navigate. You can filter by pretty much anything, including shot detail, theme, artist, and so on.
Get started with Soundstripe today.
And there you have it! These are the best stock video websites you can use for your content and campaigns.
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