Are online sales not where you want them to be?
You see, many businesses ask themselves this question every day. It can be tough to find new customers and get them to buy things online.
Most businesses spend their time trying to rank high on Google and with email marketing. These things are important, for sure. But now, marketing needs to be wider.
Social Media has Changed
You have to reach people where they spend their time online. Just using one or two marketing methods is often not enough to really grow your business these days.
Think about this: More than two billion people use social media sites. Every single day!
That’s a large group of people who could become your customers. If you ignore social media, you miss a huge chance to grow.
Social media is not just for chatting with friends and family anymore. It’s become a strong way to do marketing and really boost your sales numbers.
What About Social Media Ads?
Now, you might have seen ads all over social media. Yes, social media marketing includes paid ads. If you pay for social media ads, you can get your message seen by many people.
The harsh reality for many small businesses is that it can work fast… if you have money to spend.
But what if you want to get more sales without just paying for more ads all the time? What if you want a way to grow that lasts?
The Power of Social Media Organic Traffic
That’s where social media organic comes in. This is about being clever and creative on social media.
It means making real connections with people. On top of that, organic social media marketing is about building a strong base and growing sales in a way that does not just depend on ads.
But let us be real! Both paid and organic ways of using social media can be useful.
And they can even help each other.
But in this article, we will focus on one thing: showing you how to use social media organically to seriously increase your online sales.
How to Increase Sales with Social Media Organic Traffic
Now, we have broken this article into several sections to allow you to go through it quickly. For each tip on how to grow your sales with social media, we have also detailed our strategy.
If you want to read any section, simply select one of the links below.
- Post Often and Be Consistent
- Share User-Generated Content
- Selling Directly on Social Media Platforms
- Find Your Highest Converting Social Content—and Make More of It
- Interact with Followers
With that said, let us get into the article.
1. Post Often and Be Consistent
So, you are ready to use social media to sell more. That’s great. But just posting once in a while is not enough. You need to post often and be consistent.
Think of social media like a conversation. If you only talk to people every few weeks, they might forget about you. Social media sites also work in a similar way.
This is because social media uses algorithms. These algorithms decide what people see. If you post consistently on social media, the algorithms notice. They are more likely to show your posts to more people.
Apart from that, when you post regularly, your audience knows what to expect. They start to look forward to your posts. As a result, they engage more because they know you are always there.
This also helps people remember your brand. If they see your name often, they are more likely to think of you when they need what you sell. This is all part of a good social media marketing strategy.
But just posting anything is not enough. Your posts need to be good. They need to be interesting to your audience. With that in mind, make sure your posts are relevant to what they care about.
A good way to achieve this is to try to engage them by asking questions. On top of that, use pictures and videos to catch their eye. Share different types of content to keep things fresh.
Using social media as a marketing tool means giving people valuable and interesting content regularly.
Our Strategy
Posting all the time can feel like a lot of work, even for us at IsItWP.
So, how do we maintain consistency in our social media?
The answer is to plan ahead and schedule our posts. This is where WordPress social media automation tools come in really handy for us.
For example, we use ClickSocial, a WordPress plugin for our social media scheduling.
We find ClickSocial really helpful because it lets us schedule our social media posts in advance. As a result, we can actually plan our social content calendar for weeks or even months.
This way, we ensure IsItWP stays consistent on social media without having to rush to post something new daily. It helps us keep our organic social media strategy organized and saves us a lot of time.
Plus, ClickSocial has that great feature to revive older posts. We often use this to reshare some of our best articles and tips.
Check out this new ClickSocial review here.
2. Share User-Generated Content
Now, you know that posting often is key.
But what should you actually post?
One of the best things you can share is content made by your own users. This is called user-generated content, or UGC for short.
User-generated content is super powerful for a few reasons. First, it feels real and honest.
When people see other customers talking about your product, they trust it more. It is way more believable than if you just keep saying how great you are.
This is because it acts as social proof. It shows real people like and use what you sell.
Plus, user-generated content helps build a community. When you share customer content, it makes them feel valued. Yes, they feel like they are part of your brand’s story.
Added to that, it can even make your content creation easier. This is because your customers are actually helping you create content. And that is a big win in our books!
Now, we hear you asking, what kind of user-generated content should you look for?
Think about customer reviews they post on social media. Or photos and videos of them using your products.
They can also post about your brand on their own social media. As you can imagine, customer stories and experiences are also great to share, making them fantastic social media marketing examples.
So, how do you get more user-generated content?
You can ask for it! Run contests or challenges that encourage people to create content. On top of this, you can create a special hashtag for your brand and ask customers to use it.
Just directly asking your customers to share their experiences is also an excellent way to get user-generated content. This makes it easy for them to tag you in their posts.
Our Strategy
At IsItWP, we know how important it is to show real experiences. That’s why we use user-generated content ourselves. To help us do this, we use tools like Smash Balloon and TrustPulse.
For example, Smash Balloon lets us easily put social media feeds right on our website.
We can show a feed of Instagram photos where customers are using our recommended plugins. Or we can show Facebook reviews directly on our review pages.
This way, visitors see real social proof right when they are on our site.
Check out the latest Smash Ballon review here.
We also use TrustPulse.
TrustPulse shows real-time notifications on our site. With this notification plugin, your users see a little popup saying something like”Someone just signed up for our newsletter!” or “Someone just checked out this plugin!”
The best part is that you can customize this message to whatever you want.
While TrustPulse does not exactly help create user-generated content, it shows that other people are engaging with IsItWP. This creates a feeling of trust and encourages new visitors to check things out.
It also creates FOMO, pushing people to buy from you.
Check out the latest TrustPulse review here.
3. Selling Directly on Social Media Platforms
You know, social media is not just for posting and chatting anymore. People are actually buying things directly on social media now. This is a big trend called social commerce.
More and more, people discover products and buy them without even leaving their social media apps.
So, how can you sell directly on social media platforms?
It is not just about doing flash sales all the time. While limited-time offers can create excitement, there are other engaging ways too.
Think about using live videos to show off your products. You can do demos and answer questions in real time. Apart from that, Stories and Reels are also great for quick product showcases.
We also suggest that you make shopping interactive. With this strategy, you run polls asking people what they like best. You can do Q&A sessions about your products to support the polls as well.
On top of that, you could even offer special deals only for your social media followers. As you can see, these social media marketing examples can really grab attention.
Remember that social media platforms work in different ways. For example, Instagram and Pinterest are very visual. TikTok is all about trends and short videos.
Then, Facebook Groups are great for building communities. As a result, you need a social media marketing strategy that fits each platform.
Now, the most important thing is not to forget your eCommerce website even when you sell directly on social media. Remember to always try to link back to your site.
This is because your website can give people more details about your products.
It also helps build your overall brand experience. In the end, marketing through social media should still lead people to your main online store.
Our Strategy
At IsItWP, we want to make sure people visiting our site from social media take action. That’s why we use OptinMonster.
When we share a special offer or a plugin deal on social media, we use OptinMonster on our website to help convert that traffic into sales.
For example, we often create full-screen popups that show when people arrive from a social media link. These popups highlight limited-time discounts with a countdown timer.
These kinds of popups, inline campaigns, and even full-screen welcome mats create a sense of urgency, encouraging visitors to grab the deal right away.
Check out this OptinMonster review.
4. Find Your Highest Converting Social Content—and Make More of It
You know, it’s not enough to just post a lot on social media.
You also need to know what is actually working. Apart from that, you don’t want to just guess what your audience likes. You need to find out what social content really helps you increase online sales.
So, how do you figure this out?
You need to measure your results. Tracking your social media efforts is super important. While analyzing the metrics, you need to look at things like engagement.
On top of that, focus on how many likes, comments, and shares your posts get. A combination of this data shows you what content people are interested in.
Also, check your click-through rate, or CTR.
This tells you how often people click on the links in your posts to visit your website. To sell online effectively, you need to see how many social media visitors actually become customers.
In a nutshell, this is your conversion rate from social media traffic.
On top of that, keep an eye on your reach and impressions. This shows you how many people are seeing your content in the first place.
Using social media as a marketing tool means paying attention to these numbers and taking action to improve them.
But how do you actually measure social media numbers?
To really understand what’s happening, use a website analytics tool. This helps you track where your website traffic is coming from. The best part is that you can see how people from social media behave on your site.
This helps you answer the question: Are they just browsing, or are they actually buying?
Don’t be afraid to experiment!
Try different kinds of posts, captions, and pictures. Post at different times. Then, check your analytics to see what works best.
This is called A/B testing.
This will help you always look at the analytics tools each social media platform provides. In the end, they give you insights into how your content is doing right on each platform.
This data is key for a smart social media marketing strategy.
Our Strategy
At IsItWP, we believe in using data, not guesses. To really see how our social media is performing, we use MonsterInsights.
MonsterInsights is the best WordPress plugin to connect your website to Google Analytics 4.
It brings all the important website data right to our WordPress dashboard. As a result, we use it to easily track website traffic that comes from social media organic efforts.
It helps us see which social platforms send us the most visitors and which lead to the most sales. By looking at these reports in MonsterInsights, we can find our highest-converting social media content as well.
After this, we make more of the type of content that is doing best!
Check out this updated MonsterInsights review.
5. Interact with Followers
So, you are putting out great content and tracking what works. That’s a solid start to social media marketing.
But there’s another really important piece: you need to actually talk to your followers.
Social media is not just a one-way street. It’s about having conversations and building relationships.
Think about it – would you keep listening to someone who only ever talks at you, and never to you? Probably not. It’s the same on social media.
If you just keep posting and never interact, people will start to tune you out. You need to show them you are listening and that you care about what they have to say.
One simple thing is to respond to comments and messages. When someone takes the time to comment on your post, take a moment to reply. Answer their questions. Thank them for their feedback.
Even a quick “Thanks for your comment!” can make a difference. This shows you are paying attention and value their input.
This lets you connect with your audience directly and build a stronger bond. Plus, it positions you as an expert in your field.
Don’t just focus on your own profiles either. Join relevant social media groups. Find groups where your potential customers are hanging out. Participate in conversations there.
Share your expertise when it’s helpful. Don’t just promote your own stuff – focus on being a valuable member of the community. This is a great way to show social media marketing examples in action.
Why is all this interaction so important for sales?
Well, it builds brand loyalty. When customers feel like you are actually listening to them, they become more loyal to your brand. They feel more connected to you than to a faceless company.
Also, social media can be a fast way to provide engaging customer service. If someone has a question or issue, they can often reach out on social media for quick help.
Good social media customer service can turn a negative experience into a positive one.
And finally, engaged followers are more likely to spread the word. Happy, engaged customers often recommend your brand to their friends.
This word-of-mouth marketing is incredibly powerful. It all starts with interaction.
Our Strategy
At IsItWP, we really value our community. We know that organic social media strategy is about more than just pushing out content. It’s about building relationships.
To help us with engagement, we use RafflePress.
We use RafflePress to run contests and giveaways right on our website.
For example, we recently ran a contest where people entered to win an iPhone.
To get entries, we ask them to follow our social media profiles, share our posts, or tag friends. This helps us boost our follower count and get more people talking about IsItWP.
Check out this RafflePress review for more details.
We also use Sugar Calendar to host webinars or online workshops.
Promoting these events on social media and using Sugar Calendar to manage event sign-ups helps us connect with our audience in a more interactive way.
Events allow us to engage directly and answer questions live, building stronger relationships.
Check out the latest Sugar Calendar review here.
Tips to Improve Sales with Social Media
So, you’re getting the hang of using social media. That’s great!
Now, let’s talk about some extra tips to really boost your sales. These are like the final touches to your social media marketing strategy.
- Know Your Social Media Audience: Before you post anything, think about your target audience on each platform. People on Instagram might be interested in different things than people on LinkedIn. Different groups of people use different social media sites. Understanding this helps you make your marketing through social media more effective.
- Pick the Right Social Media Platforms: Not every social media platform is perfect for every business. Think about where your ideal customers are spending their time. Instagram might be key if you sell products that look great in pictures. If you are focused on business clients, LinkedIn could be more important.
- Listen to your Users: This is called social listening. Keep an eye on conversations about your brand, industry, and competitors. This can help you understand how people feel about your brand. It can also help you spot new trends and find chances to connect with people. Social listening is a valuable social media marketing tool.
- Integrate Social Media with your Other Marketing Strategies: Integrate your social media efforts with your other marketing strategies. Connect it with your email marketing, website content, and SEO work. When all your marketing works together, it is much stronger. Think of social media organic as part of a bigger plan.
- Set Goals and Track your Progress: Decide what you want to achieve with social media. Do you want to increase website traffic? Boost sales? Get more leads? Then, make sure your goals are realistic and measurable. After this, track your results to see what’s working and what’s not. This helps you understand your return on investment and improve your social media marketing strategy over time.
Well done! You now have a solid understanding of organic social media marketing. If anything is not clear, check out the commonly asked questions below.
FAQs: Should You Market with Social Media Organic
How to Increase Online Sales with Social Media?
You might wonder if social media is just for fun. But it’s also a powerful tool! Social media helps you reach tons of potential customers where they already spend their time. By sharing engaging content and interacting with people, you build brand awareness and trust. This ultimately leads to more traffic to your website and, importantly, increased online sales. It’s a key part of modern digital marketing.
What’s the best way to use social media for my business?
If you’re new to it, start simple. First, choose one or two social media platforms where your ideal customers are. Then, focus on sharing valuable content consistently. Don’t just sell, share helpful tips and engaging stories. Interact with people who comment and ask questions. This builds a foundation for effective social media marketing.
How do I do social media planning?
Social media planning doesn’t have to be hard. Start by creating a simple content calendar. Plan out your posts for the week or month ahead. Think about themes or topics for each day. Use a scheduling tool to automate posting. Planning saves you time and helps you stay consistent, which is crucial for organic social media success.
Is social media marketing digital marketing?
Yes, social media marketing is definitely a core part of digital marketing. Digital marketing is the umbrella term for all online marketing efforts. Social media is one channel within that, alongside SEO, email marketing, and more. A strong digital marketing strategy uses social media to connect with audiences, build brands, and drive traffic and sales, working hand-in-hand with other online channels.
Final Verdict: Marketing Through Social Media
So, you’ve learned a lot about using social media to get more sales. You can see that social media marketing is not just about shouting about your products. It’s about connecting with people and building real relationships.
Organic social media marketing takes effort, for sure. You need to be consistent, share great content, and actually talk to your followers. But when you do it right, it really pays off. You can build a loyal audience, drive traffic to your website, and yes, increase your online sales.
Don’t just sit back and think about it. Take these tips and start trying them out. Even small steps can make a difference. Start posting consistently and engaging with your followers. See what happens.
You might be surprised at how much social media organic can help your business grow. If you want to automate your social media scheduling, check out this ClickSocial review.
Apart from that, here are other articles you may be interested in reading.
- UserFeedback Review: Is This the Best Customer Feedback Survey Plugin
- How to Create a Customer Feedback Form for Reviews
- How to Create a WordPress Form Using AI
The articles above will help you improve engagement with your users, beyond social media.
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