100+ Amazing Blogging Stats & Facts (Ultimate List 2024)

Do you want to stay up-to-date on the latest blogging stats and facts? Whether you’re blogging for your business or starting your own blog this year, knowing the most essential blogging statistics will help you create content that gets results.

To help you find what will work best for your business, we’ve compiled this ultimate list of 100+ amazing blogging stats and facts. This will help you stay on top of the latest trends and make sure your blog is successful this year.

Since we’ve collected such a huge number of blogging stats, here’s a quick table of contents to guide you through the article.

• General Blogging Statistics
• Blogging Benefits
• Reader Engagement
• Writing Duration
• Optimum Blog Post Length
• Blogging Headlines
• Blogging Frequency
• Secret to Blogging Success
• Blogging Content Statistics
• Guest Blogging Statistics
• Blog Promotions
• Blogging Platform Statistics
• SEO and Analytics
• Business Blogging
• Blog Income Statistics
• Blogging FAQs

Now, let’s dive into these awesome blogging statistics and facts!

General Blogging Statistics

Blogging is becoming more popular every year and new people are searching for “how to start a blog” on Google every day. Take a look at some general statistics that show the huge growth of blogging.

1. There are over 600 million active blogs. (Growth Badger)

2. The average number of views per piece of content shared increasing 207% during the pandemic. (MediaFly)

3. More than 3 billion blog posts are published each year worldwide. (Growth Badger)

4. Over 409 million people view more than 20 billion pages each month. (WordPress)

5. In the United States, there are over 31 million active bloggers posting at least once per month. (Growth Badger)

6. 50% of WordPress.org blogs are written in English. (WordPress)

7. On WordPress.com, the top language used is English at 71%. (WordPress)

8. There are over 6 million blog posts daily, or over 2.5 billion annually. (Web Tribunal)

9. Users produce about 70 million new posts and 77 million new comments each month. (WordPress)

10. 69% of businesses plan to increase their content marketing budgets in 2023. (Semrush)

11. Over 75% of visitors will never return to your WordPress blog. (Blogging Wizard)

12. More than a third of all websites are blogs. (Web Tribunal)

Blogging Benefits – Statistics, Facts & Figures

Blogging is a great way to present yourself as a thought leader in your industry, but what else can it do for your business? Here’s a run-down of some blogging stats that prove the huge benefits of blogging, from increased traffic to boost sales.

1. Blogs are responsible for 434% more indexed pages and 97% more Indexed links. (DemandMetric)

2. After online videos and eBooks, Blogging is the third most common content marketing strategy. (Hubspot)

3. Marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. (Hubspot)

4. Companies that produce blogs receive 67% more leads than those that do not. (DemandMetric)

5. Businesses that blog generate 2X more email traffic than those that don’t. (OptinMonster)

6. 57% of marketers say they have acquired more customers through blogging. (OptinMonster)

7. Blogging businesses experience 126% higher lead growth than non-blogging businesses. (Union Street Media)

8. Highest ROI of any marketing channel are blogs, social media shopping tools, and influencer marketing. (Hubspot)

9. Web conversions saw a nearly 11% increase, and inbound leads increased by 6.66%. (Hubspot)

10. Content marketing gets 3X more leads than paid search advertising. (Content Marketing Institute)

Reader Engagement – Stats & Facts

Bloggers write content for their readers, so how do internet users feel about blogs and how do they typically interact with them? Below is a roundup of statistics and data analysis about blog engagement.

1. Blogs have been rated as the 5th most trusted source for accurate online information. (Hubspot)

2. 29% of marketers use a search-optimized website and blog to attract and convert leads. (Hubspot)

3. The average reader only spends 37 seconds reading an article or blog post. (Social Media Today)

4. 73% of visitors skim rather than read the blog post thoroughly. (Hubspot)

5. 77 % of internet users read blogs. (BloggingWizard)

6. 94% of people who share posts do so because they think it might be helpful to others. (Impact)

7. 69% of marketers agree that taking a stand on social issues like environmentalism and racial justice is an effective marketing strategy. (Hubspot)

8. 70% of consumers prefer getting to know a company via articles rather than ads. (TeamWorks Communication)

9. Almost half of all internet users take the opinions of bloggers and vloggers into account. (BloggingWizard)

10. 68% of consumers are likely to spend time reading content from a brand they are interested in. (CMA)

11. Blogging can help your website get up to 55% more visitors. (Hubspot)

12. Interactive content sees 52.6% more engagement than static content. (MediaFly)

13. Bloggers who update old posts are 2.8x more likely to report strong results. (Orbit Media)

14. Bloggers who conduct and publish original research are 41% more likely to report strong results. (Orbit Media)

Writing Duration – Stats & Facts

All blogging costs you is your time, so how much does the average blogger spend writing their blog posts? Check out the following graphs and stats to find out.

1. The average blogger takes up to 4 hours 10 minutes to write a blog post. (Orbit Media)

2. 6 hours is how long the average marketer spends each day on manual, administrative, or operational tasks. (Hubspot)

3. It takes 74% more time in 2023 than in 2014 to write a blog post. (Orbit Media)

4. The time that bloggers invest in their content has increased dramatically over the years. (Orbit Media)

Optimum Blog Post Length – Stats & Facts

Writing blog posts that are the perfect length is important; too short and they might not rank in Google search results or have enough information that makes users want to share it. Too long and it might have been a waste of your time to write because no one is reading it. Here are some blogging stats to demonstrate the perfect length for articles.

1. At a very minimum, a blog post should be at least 500 words. If you want to rank on Google, you need to write 2000, or even 3000 words depending on the query. (Growthbar SEO)

2. Blog posts over 2,000 words have been steadily increasing, while short blog posts under 500 words have been declining. (BlogTyrant)

3. The average blog post length is 1376 words. (Orbit Media)

4. Most bloggers (32%) write 500-1000 words per post now. Whereas over 18% of bloggers write 1500+ words. (Orbit Media)

5. Only 4% of the bloggers write new posts with 3000+ words. (Orbit Media)

6. Bloggers who write longer posts are far more likely to see better results. 50% of bloggers who write long-form content report strong results. (Orbit Media)

7. The average word count of a top-ranked post in Google is 1,890 words. (Backlinko)

8. While most bloggers produce articles in the 500 – 2000 word range, a small minority of just 4% of bloggers write long-form posts of 3000 words or more. (Orbit Media)

Blogging Headlines – Facts & Statistics

Your blog headline is what’s going to get users to click on your post, so you need to make it good. Here are some blog headline statistics that will help you write better blog titles.

1. Titles with 6-13 words attract the highest and most consistent amount of traffic. (Hubspot)

2. Articles including H1, H2 or H3 headers have a higher performance. (Blogging Wizard)

3. Getting the headline right is essential if your want to optimize the number of clicks the post gets. (Blogging Wizard)

4. 17% prefer ‘How to’ titles in blogs and 21% prefer the title addresses the reader. (Blogging Wizard)

5. Only 11% prefer a question as the headline. (Blogging Wizard)

6. 36% of readers prefer blog headlines that include a number. (Blogging Wizard)

7. 36% of people prefer list-based headlines. (ConversionXL)

Blogging Frequency – Facts & Statistics

How often should I blog? It’s a common question many new bloggers have. Check out these blogging statistics that will tell you how often to blog and when to publish posts to get maximum results.

1. Posting once or twice a week, or even once a month, will let you write a little more in-depth about your topic. (BlogTyrant)

2. B2B companies that blogged 11 times or more per month got 3X more traffic than those blogging only once or less per month. (Hubspot)

3. B2C companies that blogged 11 times or more got more than 4X as many leads than those that publish only 4-5 posts per month. (Hubspot)

4. Companies that publish 16+ blog posts per month get nearly 3.5x more traffic than those that publish 0-4 monthly. (Hubspot)

5. 69% of bloggers create their content during business hours and 76% do so from their home/home office. (Orbit Media)

6. The best days of the week to publish blog posts are Tuesdays and Wednesdays. The best time to publish most blog posts is between 9:30 am and 11:00 am USA East Coast time. (Blog Tyrant)

7. Blog reading peaks around 9:00 am to 10:00 am. (MonsterInsights)

Secret to Blogging Success – Statistics & Facts

Blogging is more than just putting down words on a screen. If you want your blog post to be successful, you need to include a number of different elements to delight readers and increase organic traffic on your website. Data science and statistics can give us valuable insights into blogging stats that will ensure your posts are huge successes.

1. Blog articles with images get 94% more views than ones without. (Jeff Bullas)

2. 54% of bloggers include more than one image in their posts. In 2021, the average post has 17 images. (Orbit Media)

3. Articles that include visuals get 94% more views than those without (Blogging Wizard)

4. Written articles, like “how to” posts and case studies, are the types of content that lend blogs the most credibility. (Social Marketing Writing)

5. 70% of all content marketers say they now prioritize content quality over quantity. (Growth Badger)

6. Bloggers who have a strategy of updating older content are twice as likely to report strong results. (Orbit Media)

7. One in 10 blog posts is compounding, meaning organic search increases their traffic over time. (Hubspot)

8. Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. (Hubspot)

9. Over its lifetime, one compounding blog post creates as much traffic as six decaying posts (Hubspot)

10. Articles with 1 or more lists drive 2X more traffic (Blogging Wizard)

11. The top three things that make content effective are audience relevance (58%), engaging and compelling storytelling (57%), and triggering a response/action (54%). (Curata)

12. 97% of marketers are using prescriptive content, meaning they’re laying out a foundation of rules and strategies to follow when it comes to creation. (Curata)

13. 63% of marketers create blog content by buyer persona, 38 percent by vertical, 30 percent by geography, and 30 percent by account or customer. (Curata)

14. 23% of bloggers add videos in articles to improve content engagement. (Orbit Media)

Blogging Content Statistics

Today, users want more than plain text. It’s difficult to grab and keep internet users’ attention, so blogging is evolving. Check out these blogging statistics that prove it.

1. 43% of consumers increasingly want video content from marketers. (Hubspot)

2. Video content is 50 times more likely to drive organic search results than plain text. (Hubspot)

3. 19% of bloggers now include video in their typical posts. (OptinMonster)

4. 45% of bloggers who add audio (such as podcasts) to their blog posts report getting strong results. (OptinMonster)

5. 90% of bloggers add images to their blogs. (Semrush)

6. The demand for infographics has increased by 800%. It has become one of the most effective tools for any content marketing strategy. (Piktochart)

Guest Blogging Statistics

Many bloggers and businesses accept guest posts to publish useful content and improve search engine rankings. These are some of the stats for guest post blogging.

1. 60% of bloggers write 1-5 guest posts per month. (OptinMonster)

2. 3% of bloggers write over 100 guest posts per month. (OptinMonster)

3. 11% use guest posting for their content promotion (Semrush)

4. Only 6% of bloggers publish the majority of their original content as guest posts. (OptinMonster)

5. 62.96% of readers perceive blogs with multiple authors to be more credible. (OptinMonster)

6. 93% of editors determine the success of a guest post using page views as the metric. (Semrush)

7. 79% of editors say guest content is too promotional. (Semrush)

8. 59.8% of bloggers guest-post at least occasionally. (Growth Badger)

9. Guest content is in higher demand in the summer months of June, July, and August. (OptinMonster)

Blogging Promotions – Statistics & Facts

You can’t just publish your blog post and expect people to show up. If you want to get your blog posts in front of a ton of users, you need to promote them. Take a look at these blogging facts and stats about blog promotion.

1. 21% of marketers plan to leverage short-form videos for the first time. (HubSpot)

2. 90% of bloggers are using social media to drive traffic to their blog posts. 66% are using SEO and 66% are using email marketing. (Orbit Media)

3. Bloggers who use influencer outreach and paid promotion to promote their posts are more likely to report “stronger results”. (Orbit Media)

4. Only 6% of bloggers use influencer collaborations to drive traffic to their sites. (Orbit Media)

5. Bloggers who always collaborate with influencers on every post get better results (Orbit Media)

6. Paid promotions have declined by 12%. (Orbit Media)

7. 25% of people feel referral traffic is an important source of traffic to their blog. (Orbit Media)

8. More than one in five Gen Zers and nearly 25% of Millennials report having directly contacted a brand on social media for customer service. (Hubspot)

9. 29% of marketers are already using social media DMs. 15% plan to implement it for the first time this year. (HubSpot)

10. Web traffic was overall down over 6% in 2022 compared to 2021. Email open rates went down across the board by over 12%. (Hubspot)

11. Marketing teams were able to capture leads and influence closed deals through email. Web conversions saw a nearly 11% increase, and inbound leads increased by 6.66%. (Hubspot)

12. 21% of all business bloggers send posts through an email newsletter to their subscriber base at least weekly; 39% of best practitioners do this weekly. (Curata)

13. 76% of content marketers use content to generate leads. (Parse.ly)

14. 30% of marketers plan to leverage content that reflects their brand’s values for the first time in 2023. (HubSpot)

15. 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. (HubSpot)

16. Leveraging a blog with an effective SEO strategy continues to be a powerful tool, with 29% of marketers using a website to attract and convert leads. (HubSpot)

17. Leveraging SEO ranks #4 in terms of ROI and effectiveness and 88% of those who use it will increase or maintain their investment in 2023. (HubSpot)

Blogging Platform Statistics

Want to know which is the number one blog site to start your blogging journey? With so many platforms on the market, it can be confusing where to start. Here are some stats about different blogging platforms and sites. 

1. 40% of marketers say that mobile-friendly website design and mobile messaging through SMS, Facebook Messenger, WhatsApp, and other platforms is the most effective trend they’re currently leveraging. (HubSpot)

2. Tumblr is the most used blogging platform with over 495 million blogs. (Blogging Wizard)

3. There are 60 million blogs powered by WordPress. (Blogging Wizard)

4. WordPress is the fastest-growing website platform. It owns 63.2% of the market share. (W3Techs)

5. Wix has 3.7% market share. (W3Techs)

6. Medium has over 60 million monthly readers. (Blogging Wizard)

7. High-income bloggers are sharing content on YouTube, Instagram, Pinterest, and Reddit. (Semrush)

SEO and Analytics – Statistics, Facts & Figures

Optimizing your blog posts for SEO is important to get your content found by users on the web. And monitoring your analytics is key to understanding how your blog can increase visitors to your website. Here are some blogging statistics regarding SEO and analytics.

1. 71% of bloggers say SEO traffic is most important to their blog. (Orbit Media)

2. 46% perform search engine optimization (SEO) for success in content marketing. (Semrush)

3. 65% of articles between performance in the medium range when they are 6-12 months old.(Semrush)

4. 88% of marketers who already do SEO work plan to increase or maintain their investment this year. (Hubspot)

5. SEO ranks third behind short-form video and influencer marketing. (Hubspot)

6. 29% check the performance of every post which is an increase from previous years. (Orbit Media)

7. 3% of bloggers don’t have access to analytics tools at all or rarely check them. (Orbit Media)

8. Bloggers who always measure the performance of their content are twice as likely to report “strong results”. (Orbit Media)

Business Blogging – Statistics, Facts & Figures

Many businesses have realized the power of blogging. So how are businesses investing in blogging and making it a top priority? Check out these statistics to find out.

1. 53% of businesses get their overall web traffic from organic search. (BrightEdge)

2. 29% of B2B marketers say their organization is extremely or very successful with content marketing. (Content Marketing Institute)

3. 64% of those who say their organization is very or extremely successful with content marketing have a documented content marketing strategy. (Content Marketing Institute)

4. B2B businesses say creating and posting more content (52%) and improving content (51%) are the top tactics for gaining more organic traffic to their sites. (HubSpot)

5. 53% of marketers say blogging is their top content marketing priority. (Hubspot)

6. 54% of B2B businesses say attracting quality leads with B2B content came in as the top challenge among respondents. (Hubspot)

7. 20% of marketers have already pivoted due to the potential recession. Chances are 2023 will continue to see shifts around this. (HubSpot)

8. 71% of B2B marketers say content marketing has become more important to their organization in the last year. (Content Marketing Institute)

9. 46% of B2B marketers say one group (or person) handles all types of content in their organization (including advertising, thought leadership, brochures, SEO content, etc.) (Content Marketing Institute)

Blog Income Statistics

You must be curious to know how much a blogger earns or if blogging is profitable for your business. Below are a few of the information regarding this. 

1. In the US, bloggers can make up to $83924 a year. (Glassdoor)

2. Food and personal finance blogs make around $9K per month on average. (Blogging Wizard)

3. Lifestyle and ‘mommy’ blogs earn around $5174 per month. (Blogging Wizard)

4. Bloggers who make from $7500 and $25000 per month generate 42.2% of their revenue through affiliates. (Semrush)

5. Bloggers earn only around 33% of their income from ads. (Blogging Wizard)

6. 65% of bloggers make money from freelance writing. (Semrush)

7. Both high-earning and low-earning bloggers prioritize writing quality content. (Growth Badger)

FAQs: Amazing Blogging Stats & Facts

We hope this article helped you learn some new blogging statistics and facts. Now you can take this information and start a successful blog that gets lots of readers, increases leads for your business and boosts your sales.

If you enjoyed this post, check out our article on 30 Ways to Make Money Online Blogging (On the Side), and start your blog today.