8 Best Email Marketing Services for Small Business (2024)

Do you want to find an email marketing service to easily engage with your audience and grow your business?

Email marketing is more powerful than ever in converting visitors into long-lasting customers. It helps you build relationships, create brand awareness, and increase sales and revenue.

However, making sure you have the right email marketing service will have a huge impact on the success of your campaigns.

Below, we’ve curated a list of the top email marketing services so you can pick the one that’s best for your business.

What to Look For in A Good Email Marketing Service

There are around 4.6 billion active email users in the world. And on average, around 320 billion emails are sent out every day. That means each person receives about 69 emails every day including business, digital marketing, and spam mails.

It’s not easy to stand out in a crowded inbox. That’s why it’s so important to pick the right email service that will give you all the tools you need to make your campaigns a success.

When shopping for an email marketing platform, here’s what we suggest keeping an eye out for:

• Beautiful templates to create engaging emails
• Customization options and an email builder that’s easy to use
• Options to create drip series and triggered emails to automate processes
• Support for bulk and broadcast emails
• High deliverability rate so emails go to the inbox and not the spam folder
• Contact segmentation to engage with subscribers based on what they are interested in
• Analytics and performance to track email sends and improve results
• Email support and phone support

These platforms will give you a robust infrastructure that makes sure emails will hit the email subscriber’s inbox and not the spam folder.

They’ll also help you meet marketing email requirements like unsubscribe options. We’ve selected the platforms below based on these factors and we’ve also taken into account their cost so that you can decide whether they fit your budget and business needs.

8 Best Email Service Providers

1. Constant Contact – #1 and smartest email marketing service
2. Brevo – Complete SMS and email marketing software for businesses
3. Omnisend – Best email marketing geared towards eCommerce
4. HubSpot – Top email marketing and CRM software
5. AWeber – Best AI powered email marketing platform
6. Drip – Best email marketing automation tool
7. ConvertKit – Best email platform for publishers and content creators
8. Moosend – Top free email marketing automation tool

1. Constant Contact

Constant Contact is hands down the best email marketing service in the industry. It comes with tons of customizable email templates and advanced tools to help you succeed with your email marketing campaigns.

When you get started, Constant Contact will ask you to choose your industry and previous email experience. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.

Here’s a sneak peek at the Constant Contact dashboard:

Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast knowledge base of resources.

While most email marketing services offer 14-day free trial to test the service, Constant Contact gives you full access to their tools for 30 days.

Highlights

• Ease of use
• Simple setup and installation
• Automated campaigns and drip series
• Audience segmentation to target subscribers
• Other marketing features for faster growth
• Analytics and metrics reports to track success in real-time

Free Plan: Constant Contact doesn’t have a free plan, but they do offer a 30-day free trial. You can extend this period to 60 days using our Constant Contact coupon, which is exclusive to IsItWP users.

Premium Plans: Constant Contact starts as low as $12 per month. The price increases based on the number of contacts you have.

Get started with Constant Contact today.

2. Brevo

Brevo is one of the best email and SMS marketing software designed to be simple for even an absolute beginner. You can get started with professional email marketing campaigns without prior experience.

Brevo has a drag and drop builder that lets you create stunning emails even if you don’t have any design skills.

Then, you can organize your subscribers into segments. This allows you to target different groups with custom autoresponders based on their interests. You can even edit the subject lines for these emails to improve your click-through rates.

This platform is great for businesses that want a quick and easy solution to email marketing.

Highlights

• Beginner friendly
• Marketing automation features
• Smart segmentation
• AI-powered system to send emails at the perfect time
• Only pay for the emails you actually send
• A/B testing to find the best performing campaign

Free Plan: The free lite version lets you send 300 emails per day to unlimited contacts.

Premium Plans: Starts from $25 for 20,000 emails per month and no daily sending limit.

Get started with Brevo today.

3. Omnisend

Omnisend is an email marketing service that is geared towards eCommerce, SMS, and automation. It lets you build beautiful, shoppable emails using templates and a drag and drop editor.

Even with the free plan, you get a feature-rich platform. It includes professional-looking email templates, prebuilt automations and workflows, popups, and signup forms. With unlimited segmentation, you can keep your contact list organized.

Added to that you’ll get reports about your sales and performance. And you can use A/B testing to find what works with your audience.

Highlights

• Pre-built automations
• Welcome series
• Cart abandonment emails
• Transactional emails
• Robust segmentation
• SMS marketing

Free Plan: The free lite version lets you send 500 emails per month to 250 contacts. It also includes up to 60 SMS and 500 web push notifications. No credit card is needed to sign up. This is great for startups and new businesses that need a simple plan to get started.

Premium Plans: Starts from $16 per month for 6,000 emails per month and 500 contacts.

Get started with Omnisend today.

4. HubSpot

HubSpot, well-known for its popular CRM software, also offers a powerful email marketing solution for small businesses. 

With your email marketing and CRM working together, you can create highly personalized campaigns to boost click and open rates. 

HubSpot comes with a drag and drop editor that makes it easy to create email newsletters without designers or IT. 

Plus, there are 20+ customizable, goal-based email templates you can use to get started quickly. 

You’ll also get access to additional marketing tools through HubSpot’s Marketing Hub such as a free form builder, landing pages, live chat, and more. 

Highlights

• Easy to set up and use
• Detailed email engagement analytics
• Built-in split testing (A/B testing )and send-time optimization
• Email segmentation using smart rules
• Email autoresponders
• CRM integrations
• Available as a WordPress plugin to send emails without leaving the WordPress dashboard

Free Plan: The free plan lets you send 2,000 emails/month to unlimited subscribers, no credit card required.

Premium Plans: Starts at $45/month for additional features and the ability to remove HubSpot branding. 

Get started with HubSpot today.

5. AWeber

AWeber is one of the oldest and most popular lead generation services for small businesses. It comes with all the essential tools you need to grow your email list.

You can design email newsletters with stunning premade templates. There’s also a drag and drop email builder to customize the templates and change the email design.

AWeber also lets you automate email sequences to smoothen your workflow.

Best of all, you can integrate AWeber with your WordPress website, landing page builder, or optin form builder with ease.

AWeber customer support options include live chat, phone, and ticket-based emails.

Highlights

• Email, landing pages, and web push notifications
• Professional templates and images to create emails
• Behavioral Automation
• Cart abandonment/purchase tagging
• Segment and target customers
• Advanced audience/account analytics

Free Plan: This free plan is available to up to 500 subscribers and has limited features. The pro version also has a 30-day free trial.

Premium Plans: Starts at $12.50 per month.

Get started with AWeber today.

6. Drip

Drip is a popular email marketing platform with a focus on eCommerce stores.

It comes with built-in tools to improve customer acquisition and build profitable relationships.

Added to that, Drip is loaded with intelligent marketing automation making it more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.

You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.

There’s also a ton of integrations so you can send text messages, display Facebook ads, and much more based on your customer workflow.

Highlights

• Easy to use interface with a visual email builder
• Create welcome email series and other drip campaigns
• Library of premade workflows and proven strategies
• Customizable lead generation forms
• Automations to nurture post-purchase customers
• A/B testing to optimize results

Free Plan: There is no free plan but they do offer a 14-day free trial.

Premium Plans: These start at $39/month and let you send unlimited emails to 500 active subscribers. Pricing increases as your contact list grows.

Get started with Drip today.

7. ConvertKit

ConvertKit is the best email marketing tool for content creators like bloggers, podcasters, and YouTubers.

With ConvertKit, you can create attractive forms and send custom-tailored emails to individual subscribers.

ConvertKit also makes email automation easy for anyone to understand. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.

Highlights

• Beautiful landing pages, sign up forms, and link pages
• Intuitive user interface and email editor
• Powerful email and sales funnels
• Email rules and triggers for automation
• Segment and target customers
• Tons of marketing integrations

Free Plan: Free plan up to 300 subscribers with limited features and functionality. Plus, ConvertKit allows you to sign up for a free 14-day trial so you can test the service without any commitments.

Premium Plans: Starts at $9/month. You’ll get access to advanced features like free migration service and automated funnels & sequences.

Get started with ConvertKit today.

8. Moosend

Moosend is another popular and affordable email marketing service for small business. It comes with everything you need to build email campaigns that drive results. 

You can get started by using one of Moosend’s professionally designed email templates, there are over 70+ to choose from. Or, you can build your own custom email template from scratch using the drag and drop editor. 

Moosend also offers powerful marketing automation workflows to put your campaigns on autopilot. Choose from the tried and tested, pre-made recipes or build your own recipe, no coding required. 

To build your email list, you can also use Moosend to create subscription forms, floating bars, popups, and landing pages. 

Highlights

• Drag and drop email editor 
• Separate mobile editor
• A/B testing, heatmaps, and email analytics
• AI-powered product recommendations
• Simple list segmentation

Free Plan: You can create a free account that’s valid for 30 days. It gives you access to unlimited emails and automation workflows.

Premium Plans: Start as low as $9/month and come with advanced features like transactional emails and live chat support. 

Get started with Moosend today. 

Bonus: Other Email Marketing Services Worth Mentioning

Here’s our list of honorable mentions among the best email marketing software:

1. GetResponse

GetReponse gives you access to a top-notch inbound marketing solution. You can grow your audience and find new customers using their suite of free marketing and lead generation tools.

Highlights include:

• Transactional and email marketing
• Website builder
• Paid ads
• Popup forms
• Autoresponders
• Website tracking
• Live and on-demand webinars

There’s a forever-free plan for new businesses. Plans start at $13.30 per month (on a 24-month plan).

2. ActiveCampaign

ActiveCampaign is an all-in-one solution to email marketing, marketing automation, and CRM tools. It caters to eCommerce, B2B, and B2C companies.

The platform helps you create strong brand relationships through email marketing strategies using a targeted approach.

Highlights include:

• Broadcast and triggered emails
• Segmentation and targeted emails
• Email autoresponders and scheduling
• Sales funnels

There’s a free trial available. Plans start at $29 per month. The cost depends on the number of contacts you have and not the number of emails you send.

3. Mailerlite

Mailerlite lets you build and manage emails with ease. You can also target and segment subscribers automatically which makes it so much easier to manage your contact list and drive real results.

Mailerlite lets you create popups to keep your visitors engaged and get the to take action.

Highlights include:

• Drag and drop editor and pre-designed templates
• Create websites, landing pages, popups, and forms
• A/B testing and analytics
• Sell digital products
• Automated targeting and workflows
• Powerful integrations with Stripe, Salesforce, Zapier and more

There’s a free plan for up to 1,000 subscribers and 12,000 emails every month. To increase your contact list and get access to unlimited emails, plans start at just $9 per month.

4. Mailchimp

Mailchimp is widely popular for its forever free email marketing plan making it the best option for businesses that are just starting out.

Mailchimp’s pro features are powerful and affordable for marketers of all sizes, whether you’re a blogger, local business, or a company with off-the-charts growth.

You’ll get pre-built templates and readymade segments to create professional emails in an instant.

And connecting Mailchimp to your WordPress website or eCommerce store is a breeze. Plus, you’ll find hundreds of integrations with apps you already use.

Highlights include:

• Build emails, social ads, and landing pages from one place
• Smart audience management tools
• Flexible templates
• AI-powered creative assistant
• Data, insights, and recommendations

You can get started with Mailchimp for free and upgrade your plan as you grow. The forever-free plan gives you all the basic tools you need to send emails to up to 2,000 contacts.

Paid plans start at $9 per month for 1,000 contacts and increase based on the number of subscribers you have.

There you have it! That’s our list of the best email marketing providers for small businesses. If you’re still undecided, we give you our recommendation next.

Which is the BEST Email Marketing Service?

With so many choices, it’s hard to pick the right one for your business. So here’s our expert recommendation:

If you’re a small business or just getting started with email marketing, then Constant Contact is the best email marketing service for you.

It comes with all the features you need to grow your email list and engage with your audience. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.

If you’re running an online store where you want to personalize emails based on user behavior such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use Drip. They have an easy-to-use drip campaign funnel builder that allows you to trigger action-driven campaigns.

If you’re a professional blogger or content creator who wants to send automated emails that feel personal while increasing your engagement and revenue, then ConvertKit is for you. It’s designed to help you market and monetize your work, and create a solid brand.

How to Grow Your Email List FAST!

Most email marketing services let you create signup forms that you can add to your site so visitors can subscribe.

These forms are usually a simple template that’s easily missed by visitors so your email list may grow but slowly.

Instead, you’ll want to target your visitors at the right time and place with stunning offers they can’t refuse. You could offer a free eBook, checklist, guide, or any other lead magnet. And if you’re running a WooCommerce store, you can add a discount or freebie to their purchase if they sign up for your newsletter.

The best tool to explode your email list is OptinMonster.

OptinMonster is a powerful lead generation tool that’s easy to use yet really powerful at converting visitors.

You can create stunning optin campaigns for your site that include popups, slide-ins, floating bars, and more.

This tool also comes with built-in targeting rules so you can control exactly when, where, and to whom your campaign appears. So for instance, you can show a popup just before someone leaves your site to get them to sign up instead of losing them forever.

To top it off, OptinMonster seamlessly integrates with all the best email marketing service providers that we mentioned above and dozens more. So all your leads will be segmented and added to your contact lists automatically.

OptinMonster works with any kind of website including WordPress and HTML sites, and eCommerce platforms like Shopify, BigCommerce, and WooCommerce.

While OptinMonster is the #1 tool we recommend using to grow your email list, here are a few more email marketing tools that you’ll want to use:

• WPForms: Build high-converting contact, sign up, testimonial forms, and more for your site.
• SeedProd: Create stunning optin pages for your site with features like countdown timer, animated headlines, and social media sharing to maximize conversions.
• RafflePress: Explode your email list in a short span of time by hosting viral giveaways.
• TrustPulse: Leverage social proof and FOMO (fear of missing out) to encourage visitors to sign up.

These tools are extremely popular in the market and help you supercharge your email marketing efforts.

Along with email marketing, we also recommend using web push notifications to connect with your visitors. Not everyone wants to share their email address and web push notifications allow them to sign up for updates without disclosing any information.

We recommend using PushEngage for this. It’s a smart platform with powerful features to boost engagement and revenue.

FAQS: Best Email Marketing Service

1. Which email service is best for email marketing?

After examining the top players in the market, in our opinion, Constant Contact comes out on top.

2. What is the best low-cost email marketing tool?

Except for Constant Contact and Drip, all email marketing service providers in this list offer a free starter plan. The best free email marketing service provider, in our opinion, is Brevo. Their free plan doesn’t have a limit on the number of subscribers

3. What is the best bulk email service?

Brevo is the best bulk email service for all business owners.

4. Are there other email marketing platforms that are not listed here?

There are tons of email marketing services that you can use. We’ve listed the best of the best services in this article that offer the features you really need to make your email marketing a success. Others include Ontraport, Mailjet, Campaign Monitor, Sendloop,MailPoet, Klaviyo, Marketo, Eloqua, Pardot by Salesforce, iContact, Emma, TotalSend, InfusionSoft (now Keap), SharpSpring, and more.

5. What is the best email marketing automation service?

HubSpot and AWeber are both good email marketing automation services. If you’re looking specifically for an eCommerce solution, then Omnisend is your best bet.

6. Can I do bulk email marketing from my Gmail or Outlook?

Both Gmail and Outlook let you send bulk emails but they are not designed for it. We do not recommend using it for marketing purposes. These platforms impose strict limits on the number of emails you can send. You can, however, used Gmail and Outlook for professional business emails internally and to communicate with clients and customers on a personal basis.

7. What is the best email marketing service for a small business?

Our #1 pick for the best email marketing service for small businesses is Constant Contact. It’s affordable, reliable, and scalable. In the long run, you’ll be better off choosing this platform as it offers everything you need to get started and grow your business.

8. Which is the best email marketing service for eCommerce?

Omnisend and Drip are the best email marketing services that are designed especially for eCommerce sites.

We hope we’ve given you a good overview of the best email marketing services and helped you pick the right one for your business. You might also be interested in attracting traffic through search engines. See our guide: The Complete Beginner’s Guide to WordPress SEO.

If you’re serious about making your email marketing a success, you’ll find these resources helpful:

• Tools to Automate Email Marketing and Slash Admin Time
• Create an Email Blast the Right (Non-Spam) Way
• Create an Email Newsletter in 5 Minutes (Step by Step)

These guides will help you improve your email marketing strategy so that you can set up your process the right way and then focus on other areas of your business.