Are you looking for the best eCommerce theme for your WordPress website?
The eCommerce market is growing, as is the competition between eCommerce websites. This is evident from the fact that we have more eCommerce clients here at IsItWP than ever.
If you have an eCommerce site and want to grow, you need to ensure that your site looks amazing and functions smoothly. Even though every website needs to look beautiful, appearance plays a critical role in building trust and encouraging purchases for eCommerce sites.
Your site design needs to not only showcase your products attractively but also create a seamless shopping experience for your customers.
A poorly designed site makes it hard to navigate.
This can discourage potential buyers. On the other hand, a visually appealing and user-friendly site fosters confidence, reduces bounce rates, and boosts conversions.
But, eCommerce is not just about the site’s beauty; functionality is equally important.
You need to make sure the site loads quickly, have intuitive navigation and provide smooth checkout processes to enhance the overall shopping experience.
But, it can be hard to accomplish both beauty and functionality with the wrong theme.
That is why our team here at IsItWP is dedicated to finding the best eCommerce themes for our clients and sharing our findings with you!
We carefully analyze and test each theme ourselves to ensure they offer the perfect balance of aesthetics and performance. Our goal is to recommend themes that not only look stunning but also include the features needed for a successful online store.
Our eCommerce theme testing process is detailed and practical.
It includes checking for responsive design, customization, fast loading times, and ease of use. But since an eCommerce site has a lot of moving parts, we also look for themes that can easily connect to other tools like WooCommerce, payment gateways, and inventory management systems.
As a result, we evaluate how well the eCommerce theme integrates with these essential tools to ensure smooth functionality and scalability as the business grows.
On top of this, we check for SEO optimization features, mobile-friendly layouts, and support for high-quality visuals, which are critical for showcasing products effectively.
Our goal is to recommend themes that meet current needs and adapt to the evolving demands of the eCommerce space.
In this article on the best eCommerce themes, you can be sure that we tested every option ourselves. We know that not everyone is willing to invest much money right when they’re starting out. So, we included many free themes in this list for you.
Before we get into this list, we want to point out the importance of making sure that the theme you select does not affect your site’s performance.
To do this, you can install a theme on this list and then run your site through this Free Website Speed Test Tool.
This will tell you if the eCommerce theme you have selected is right for you.
Let’s get started.
Best Free eCommerce WordPress Themes
1. StudioPress
StudioPress is one of the most popular themes on the market. It’s a premium WordPress marketplace that offers beautiful themes for all kinds of websites. Plus, you can have all of them for free if you use WP Engine as your web host.
WP Engine is a leading managed WordPress hosting solution that offers fast website experience and cutting-edge WordPress functionality.
Check out this review to learn more about WP Engine.
Features:
- Fast and lightweight
- Genesis Framework Package
- Up to 3 column layouts
- 35+ StudioPress Themes
- Pre-built homepages
- SEO-friendly
- And more
Get the StudioPress Themes Today!
Want to try all the premium StudioPress themes, for FREE?
When you sign up for WP Engine, the best managed WordPress hosting service, you receive the Genesis framework and ALL StudioPress themes for free (That’s over $2,000 in value!)
2. Ultra
Ultra is a multipurpose WordPress theme that looks great on all niche sites and can be a great fit for eCommerce stores, too. It’s fully flexible in terms of customization, so you can have full control of your design from the header to the footer. Plus, Ultra looks stunning across all screen sizes.
Here’s a detailed review of Ultra.
Features:
- Pre-built demo sites
- One-click demo setup
- 60+ pre-designed layouts
- Different layout options
- Section scrolling
- WooCommerce integration
- And more
3. OceanWP
OceanWP is a free multipurpose WordPress theme that’ll give your eCommerce site a stunning look without any coding. This theme is loaded with great features and is super easy to handle.
It offers several pre-built demos that can be imported with just a single click. Read this detailed review to learn more about OceanWP.
Features:
- Beautiful demo sites
- One-click demo import
- Native cart popup
- Floating add-to-cart bar
- Quick view
- Translation & RTL ready
- And a lot more
4. Astra
Astra is another free multipurpose WordPress theme that’s fast, light-weight, and fully customizable. It’s compatible with page builders which makes it super easy for you to create your sites with Astra.
Read this review of the Astra theme to learn more.
Features:
- Pixel perfect pre-built demos
- Seamless WooCommerce integration
- Translation & RTL ready
- Unparalleled performance
- Blog & Archive options
- Catchy storefront
- And a lot more
5. Hestia by Themeisle
Hestia is a stylish one-page eCommerce theme that’s perfect for any kind of business. It comes with powerful and responsive mega menus that make it easy for you to arrange your sub-menus. The theme is easy to handle and offers quick support.
Features:
- WooCommerce design ready
- Slick material design
- Page builder compatibility
- Starter sites
- Live customizer
- SEO-friendly
- One-click update & quick support
- And more
6. Botiga
Botiga is an excellent eCommerce theme for WooCommerce. It offers a highly customizable and clean design, which can help your business launch quickly and effectively. Botiga’s fast performance, great support, and compatibility with popular page builders make it a versatile and reliable choice for creating a professional online store.
Features:
- Highly customizable
- Clean, minimal design
- Header & footer builder
- Multiple cart layouts
- Multiple checkout styles
- Quick view feature
- Mini cart
- Pre-built starter sites
- Live search
Get started with the Botiga theme Today!
7. Zakra
Zakra is another free eCommerce theme that can be used on any online store. Zakra is fast, light-weight and super responsive.
Features:
- 40+ innovative demos
- Easy customization
- Light weight
- WooCommerce integration
- Mobile responsive
- AMP ready
- And a lot more
8. Neve
Neve is a powerful, eCommerce friendly theme from Themeisle that’s light-weight and fully customizable. It’s one-click roll-back feature makes it easy to go back to the previous version easily.
Features:
- Custom header & footer
- Seamless integration with page builders
- Mobile ready & Amp compatible
- 80+ pre-built starter sites
- And a lot more
9. GeneratePress
GeneratePress is the perfect theme for your store if you’re looking for a light-weight option. The designers followed the WCAG 2.0 standards to design the theme ensuring that it’s accessible to everyone for a good browsing experience.
Features:
- SEO-friendly
- Top-notch performance
- User-friendly
- Mobile responsive
- And a lot more
Get the GeneratePress theme today!
10. Potter Theme
Potter is another amazing free eCommerce theme that can give your storefront a fresh look. It’s super light-weight and offers unparalleled speed.
Features:
- Page builder compatible
- SEO-friendly
- Light-weight
- Fast performance
- AMP ready
- And a lot more
11. eCommerce Market
eCommerce Market is a free WooCommerce widget-based theme perfect for all store fronts. The theme is very flexible in terms of customization, and you can take full control of how your site looks.
Features:
- Parallax effect
- Custom widget
- Unlimited color options
- Retina enabled
Get the eCommerce Market theme today!
12. Vantage
Vantage is a free theme by SiteOrigin that can enhance the look of your online store. The theme is retina ready so it will always offer a crisp and clear view of your site.
Features:
- Smart slider 3
- WooCommerce integration
- Page builder responsive
- Responsive page layouts
- And a lot more
13. Eight Store Lite
Eight Store Lite is another free eCommerce theme that’s SEO-friendly and super light-weight. It supports translations and RTL so it’s easy to make your website accessible to a larger community.
Features:
- Boxed/full width layouts
- Product slider
- Advanced wishlist
- Featured product
- Show list
- Youtube video integration
- And alot more
Get the EightStore theme today!
14. Spacious
Spacious is another amazing free eCommerce theme that looks quite stylish on any online store. The theme offers 15 stunning starter sites that are ready to be imported with a single click.
Features:
- WooCommerce integration
- Built-in widgets
- Easy customization
- Cart icon in the menu area
- Layout options for WooCommerce pages
- Page builder integration
- And a lot more
15. Make
Make lets you instantly transform your website’s look to be professional and sleek without any coding. You can use it to add full-width banners, organize your content in columns, and more.
Features:
- WooCommerce integration
- Banner section
- Product section
- Custom branding
- White label
- Parallax background effect
- SEO-friendly codes
- And a lot more
16. Flash
Flash is another free eCommerce theme that’s rich in features and is super responsive. It’s been designed with clean code so it will load in less than a second. It’s cross-browser compatible and is SEO-friendly.
Features:
- Blazing fast performance
- Easy customization
- WooCommerce compatibility
- Ready to import starter demos
- Sticky Menu
- And a lot more
17. eCommerce Solution
eCommerce Solution is a wonderful theme, which is perfect for eCommerce websites. It supports different languages, is super responsive, and is cross-browser compatible, too.
Features:
- Site preloader option
- Related option
- Icon changer option
- Background image skin option
- Woocommerce options
- and a lot more
Get the eCommerce Solution theme today!
These are some of the best and free eCommerce themes that can instantly make your store look more stunning and professional. We hope this article helps you find the best theme for your online store.
Once you take care of your website’s appearance, you might also want to optimize it with other features to offer a better user experience and maximize your conversions. If you do, here’s a list of the best WooCommerce plugins that you can choose from.
On top of that, here are articles you may be interested in reading.
- 20+ Best WordPress Themes for Affiliate Marketing
- How to Easily Create a Custom WordPress Theme Without Coding
- 29+ Best Free WordPress Blog Themes
The first article lists the best themes for affiliate marketing. The next article walks you through creating a custom theme without coding experience. While the last article ranks the best free blog themes.
Thanks for sharing!